3 for 1 Pizza & Wings: Casualty of the Media Narrative

When the press reports on a story, it packages events in a narrative that can easily be understood. Typically, that narrative has protagonists and antagonists – good guys and villains. When the press took notice of conflict within my franchise company, it decided the franchisees would most easily earn the sympathy of readers and that I would play best in the role of villain.

If a news story is to contain any truth at all, it requires a very ethical journalist to tell the tale; for the press faces powerful incentives to write narratives that sell papers. If the “David vs. Goliath” story, in countless variations, is one that readers enjoy, the media will want to write that story again and again.

If you read a story in a newspaper or watch a report on television, in which sympathy is given only to one side, it's generally safe to assume you are being lied to. All of us know from our own life experience that in every conflict there is some truth on all sides. No story can be completely true if one side is universally condemned.

During the crisis that hit my company, I learned how dangerous the media can be. I gave only one press interview and I was so horrified at how I was portrayed, I never spoke to the media again. From an hour-long discussion, less than half a sentence was broadcast – a statement that made me look like a heartless bastard – even to me!

At the time, I felt deprived of options. I am not the most charismatic guy when giving speeches, nor do I have a sympathetic look the camera loves. I was just a businessman struggling desperately to save my name and my company. I had no way to speak to the public except through the media and the media refused to let me speak on my own behalf. 

The internet has given me a new voice.

I can now speak directly to the public in my own words.

It is now too late to save my business but it is not yet too late to save my reputation. For too long I have allowed the slanders against me to go unanswered.

3 for 1 Pizza & Wings was a Legitimate and Successful Business

3 for 1 Pizza was founded in 1991, spun off from a company I started in 1990. At the height of the media storm, my operations had been running strong for more than a decade.

This was never reported in the press.

3 for 1 Pizza & Wings was actually the fastest-growing pizza franchise in North America (in fact, we discovered that some of the legal fees of our accusers were paid for by our competitors).

This was never reported in the press

3 for 1 Pizza & Wings had been started by me when I was just 23 years old and a new Immigrant to Canada myself. I had founded the company on the strength of a new idea: Putting pizza and chicken-wings together on a home delivery menu. My company was the first to combine the chicken-wing phenomenon with the pizza home delivery business.

This was never reported in the press.

These facts were never reported because they were inconsistent with the narrative the press had constructed. They told you that 3 for 1 Pizza & Wings wasn't a real company. They told you that 3 for 1 Pizza & Wings was nothing more than a giant ponzi scheme. They told you that 3 for 1 Pizza & Wings was just a shell game designed to defraud investors of their money.

How could a phony company be responsible for such market innovation?

How could a phony company have transformed an industry?

How could a 23 year old, inexperienced entrepreneur have masterminded such a malicious scheme?

None of that made any sense so you were never told about it.

What you were told and what they wanted you to believe was that Anthony Solhi was a crook who stole from his franchisees and that was all you would ever need to know about him. That was what would sell their newspapers and their advertisments.

 

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